Money and Finance
- Persuasion Guru Robert Cialdini’s Advice For Time-pressed Executives
Link to article: Persuasion guru Robert Cialdini’s advice for time-pressed executives Robert Cialdini has a modest proposal. He would like businesses to carve out a new role of chief persuasion officer – or CPO for short. There is self-interest...
- Bill Gross – November 2012 Investment Outlook: Time To Vote!
So I pulled out my magic lamp that for some reason works only every October 22nd, and rubbed until the Genie appeared in his red and white checkered cloak with a 10-inch diameter Flavor Flav clock hanging ceremoniously around his neck. Being a rather...
- Inequality 101: The Picket Fence And The Staircase - By John Cassidy
Found via The Big Picture. When a group of millionaires appear onstage with a Democratic President to call for higher taxes on people like them, you know one of two things: either the President is in Hollywood, or something interesting is happening in...
- Robert Cialdini Interview By Success Magazine
Robert Cialdini has spent his entire career learning and teaching the science of influence. His book Influence: Science and Practice has sold more than 2 million copies and can be found in 26 languages. Cialdini’s immense knowledge of the subject has...
- Markets Are Made Up Of People
If you've followed up on Charlie Munger's book recommendations, then you'll know Robert Cialdini. Cialdini is most famous for "Influence", and he joins a cavalcade of authors at the big book signing every year in Omaha at the annual Berkshire...
Money and Finance
How Obama Is Using the Science of Change
Great find from Simoleon Sense (where I find a lot of the things I post).
Two weeks before Election Day, Barack Obama's campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. "BUT, BUT, BUT," deputy field director Mike Moffo wrote to Obama's GOTV operatives nationwide, "What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would!!"
Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best seller Influence. "The Obama campaign really got that."
The existence of this behavioral dream team — which also included best-selling authors Dan Ariely of MIT (Predictably Irrational) and Richard Thaler and Cass Sunstein of the University of Chicago (Nudge) as well as Nobel laureate Daniel Kahneman of Princeton — has never been publicly disclosed, even though its members gave Obama white papers on messaging, fundraising and rumor control as well as voter mobilization. All their proposals — among them the famous online fundraising lotteries that gave small donors a chance to win face time with Obama — came with footnotes to peer-reviewed academic research. "It was amazing to have these bullet points telling us what to do and the science behind it," Moffo tells TIME. "These guys really know what makes people tick."
President Obama is still relying on behavioral science. But now his Administration is using it to try to transform the country. Because when you know what makes people tick, it's a lot easier to help them change.
………………..
Related books:
Influence
Yes!
Predictably Irrational
Nudge
Animal Spirits
Freakonomics
The Wisdom of Crowds
The Crowd
How We Decide
The Logic of Life
Sway
Related previous posts:
TED Talk - Dan Ariely: Why we think it's OK to cheat and steal (sometimes)
The Behavioral Revolution - by David Brooks
Adam Smith, Behavioral Economist
-
Two weeks before Election Day, Barack Obama's campaign was mobilizing millions of supporters; it was a bit late to start rewriting get-out-the-vote (GOTV) scripts. "BUT, BUT, BUT," deputy field director Mike Moffo wrote to Obama's GOTV operatives nationwide, "What if I told you a world-famous team of genius scientists, psychologists and economists wrote down the best techniques for GOTV scripting?!?! Would you be interested in at least taking a look? Of course you would!!"
Moffo then passed along guidelines and a sample script from the Consortium of Behavioral Scientists, a secret advisory group of 29 of the nation's leading behaviorists. The key guideline was a simple message: "A Record Turnout Is Expected." That's because studies by psychologist Robert Cialdini and other group members had found that the most powerful motivator for hotel guests to reuse towels, national-park visitors to stay on marked trails and citizens to vote is the suggestion that everyone is doing it. "People want to do what they think others will do," says Cialdini, author of the best seller Influence. "The Obama campaign really got that."
The existence of this behavioral dream team — which also included best-selling authors Dan Ariely of MIT (Predictably Irrational) and Richard Thaler and Cass Sunstein of the University of Chicago (Nudge) as well as Nobel laureate Daniel Kahneman of Princeton — has never been publicly disclosed, even though its members gave Obama white papers on messaging, fundraising and rumor control as well as voter mobilization. All their proposals — among them the famous online fundraising lotteries that gave small donors a chance to win face time with Obama — came with footnotes to peer-reviewed academic research. "It was amazing to have these bullet points telling us what to do and the science behind it," Moffo tells TIME. "These guys really know what makes people tick."
President Obama is still relying on behavioral science. But now his Administration is using it to try to transform the country. Because when you know what makes people tick, it's a lot easier to help them change.
………………..
Related books:
Influence
Yes!
Predictably Irrational
Nudge
Animal Spirits
Freakonomics
The Wisdom of Crowds
The Crowd
How We Decide
The Logic of Life
Sway
Related previous posts:
TED Talk - Dan Ariely: Why we think it's OK to cheat and steal (sometimes)
The Behavioral Revolution - by David Brooks
Adam Smith, Behavioral Economist
-
- Persuasion Guru Robert Cialdini’s Advice For Time-pressed Executives
Link to article: Persuasion guru Robert Cialdini’s advice for time-pressed executives Robert Cialdini has a modest proposal. He would like businesses to carve out a new role of chief persuasion officer – or CPO for short. There is self-interest...
- Bill Gross – November 2012 Investment Outlook: Time To Vote!
So I pulled out my magic lamp that for some reason works only every October 22nd, and rubbed until the Genie appeared in his red and white checkered cloak with a 10-inch diameter Flavor Flav clock hanging ceremoniously around his neck. Being a rather...
- Inequality 101: The Picket Fence And The Staircase - By John Cassidy
Found via The Big Picture. When a group of millionaires appear onstage with a Democratic President to call for higher taxes on people like them, you know one of two things: either the President is in Hollywood, or something interesting is happening in...
- Robert Cialdini Interview By Success Magazine
Robert Cialdini has spent his entire career learning and teaching the science of influence. His book Influence: Science and Practice has sold more than 2 million copies and can be found in 26 languages. Cialdini’s immense knowledge of the subject has...
- Markets Are Made Up Of People
If you've followed up on Charlie Munger's book recommendations, then you'll know Robert Cialdini. Cialdini is most famous for "Influence", and he joins a cavalcade of authors at the big book signing every year in Omaha at the annual Berkshire...