Money and Finance
- Links
Why Warren Buffett's son isn't the heir apparent [H/T Will] (LINK)Related book: Berkshire Beyond BuffettAndrew Smithers: Quantitative easing and the Tokyo market (LINK) John Kay: Why do we welcome innovation to products more readily than...
- Tomorrow’s Retail World – Speech By Matt Atkinson, Chief Marketing Officer, Tesco
I’ve worked in retail for many years. But never before has there been such rapid and profound change as we see today. A fundamental change not just in how people shop, but how they live their lives, and what their expectations are of the companies they...
- Cockroaches Quickly Lose Sweet Tooth To Survive
For decades, people have been getting rid of cockroaches by setting out bait mixed with poison. But in the late 1980s, in an apartment test kitchen in Florida, something went very wrong. A killer product stopped working. Cockroach populations there kept...
- Wsj: Peer Pressure And Other Pitches
Thanks to Will for passing this along. More businesses are using behavioral economics to appeal to customers, seeking to capitalize on the notion that people don't always act in their economic self-interest. Behavioral economics is popular among academics,...
- Amazon Launches Text-message Shopping
Amazon.com Inc.'s brick-and-mortar competitors have yet another reason to fear the Web: a new service that lets shoppers compare prices and buy things with a few quick taps on their cell phones.-Amazon TextBuyIt, which launched late Tuesday, lets...
Money and Finance
The psychology of discounting: Something doesn’t add up
WHEN retailers want to entice customers to buy a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are missing a trick.
A team of researchers, led by Akshay Rao of the University of Minnesota’s Carlson School of Management, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are useless at fractions.
- Links
Why Warren Buffett's son isn't the heir apparent [H/T Will] (LINK)Related book: Berkshire Beyond BuffettAndrew Smithers: Quantitative easing and the Tokyo market (LINK) John Kay: Why do we welcome innovation to products more readily than...
- Tomorrow’s Retail World – Speech By Matt Atkinson, Chief Marketing Officer, Tesco
I’ve worked in retail for many years. But never before has there been such rapid and profound change as we see today. A fundamental change not just in how people shop, but how they live their lives, and what their expectations are of the companies they...
- Cockroaches Quickly Lose Sweet Tooth To Survive
For decades, people have been getting rid of cockroaches by setting out bait mixed with poison. But in the late 1980s, in an apartment test kitchen in Florida, something went very wrong. A killer product stopped working. Cockroach populations there kept...
- Wsj: Peer Pressure And Other Pitches
Thanks to Will for passing this along. More businesses are using behavioral economics to appeal to customers, seeking to capitalize on the notion that people don't always act in their economic self-interest. Behavioral economics is popular among academics,...
- Amazon Launches Text-message Shopping
Amazon.com Inc.'s brick-and-mortar competitors have yet another reason to fear the Web: a new service that lets shoppers compare prices and buy things with a few quick taps on their cell phones.-Amazon TextBuyIt, which launched late Tuesday, lets...